Shifting to a First-Party Data Strategy
What automotive dealers should know about this approach to marketing.
The Federales Are Back in the Rebate Game
First it was Cash for Clunkers, now it is EV tax credits. Here the Federales go again.
New Benchmark Data Suite Debuts
Company says products take key performance indicators from marketing, inventory, leads, sales...
April New-Car Sales Down But SAAR Up
Fewer selling days explain the difference. Sales pace on track to be the best sales year since 2019.